Google Adwords – PPC Online Advertising Services

Grow your revenue from online advertising with the perfect Google partner. Reach your marketing goals with our team of industry specialists.

Generate more leads and visits with our certified Google Ads agency

It’s no secret that Google is the largest search engine with the most traffic in the world, with 3.5 billion queries made on the site every day. What this means for your business is that you don't want to miss out on reaching millions of Google users. As such, Google advertising is an important part of your digital marketing strategy.

Grow your revenue from online advertising with the perfect Google partner! You can rely on the paid search experts at Top4 Marketing to manage all aspects of your Google Adwords (Google Ads) campaign, from fine-tuning your existing campaign or starting from scratch. If you’re not seeing the results that you want in Google Ads or need a fresh perspective on where to direct ads next, get in touch with us for a complimentary analysis today!

What is Google Ads and how does it work?

Google Ads (formerly Google Adwords) is an online advertising platform owned and operated by Google. You may have seen examples of Google Ads when you make queries on the search engine giant. A Google ad appears at the top of a search result's page and across websites in Google's ad network. This strategy is highly effective as it encourages users to click on the links to find out more about the brands.

Google advertising is different from traditional advertising that requires payment upfront. This is because Google Ads follows a pay-per-click (PPC) model, where the ads only cost you when people click on them. This is why Google Ads is one of the most cost-effective lead generation methods out there, boasting an impressive return on investment (ROI) of $8 for every $1 spent. In other words, by investing in Google Ads you put your business in a better position to achieve its financial goals and acquire customers.

Competing businesses often target the same keywords and audiences so Google operates on a bidding system and ad quality rating score. Accordingly, Google Ads aims for relevance and rewards advertisers who make their campaigns as useful to searchers as possible. Therefore, businesses are left with no choice but to create relevant and compelling ads if they want their Google Ads campaigns to succeed.

Advertising on Google is versatile and cost-effective. Advertisers can set a daily budget for each campaign and choose bids for each ad group and keyword with Google Ads. In campaign settings, you can set ad schedules, location settings and mobile device settings. Additionally, with the Ads Keyword Planner you can brainstorm and evaluate the strength of keywords for your campaigns. What’s more, businesses can also adapt their ad campaigns 24/7. You can always log into your Google Ads account and make changes, whether it’s modifying a bid, revising a piece of ad copy or even updating the visuals on a display ad.

Since Google Ads is a self-service platform, you don't need to hire a PPC agency to manage and set up your campaign. But most business owners don’t have enough time, expertise and tools required to maximise ROI from their Google Ads campaigns. Why not reach out to our Google Ads agency? Whether you want to promote your business with Google Local Services ads, remarketing campaigns, or Google Shopping ads, our team of dedicated Google Ads specialists can help. Get in touch today to learn more about how our Google Ads management services will help your business capture more qualified leads!

Why should you use Google ads for your business?

Many small businesses are looking for ways to expand their online business and advertising is an integral part of that. They want to make sure their marketing efforts are reaching the right people. Advertising through PPCs on Google will help your business generate leads and increase brand awareness. When you advertise on Google, your ads are shown to a targeted audience who is likely already searching for what you offer. You can target your audience by location, age, demographics, interests and more. You can then use this advertisement as a way to reach those people who are actively looking for your products or services. This results in better brand awareness and ultimately more sales for your business.

Affordable

If you're considering Google ads for your business, it's important to know that the cost-per-click (CPC) rates can be more affordable than other online advertising options. If you're not sure which advertising option is right for your company, keep in mind that a Google ad can generate thousands of targeted clicks at a fraction of the cost. Furthermore, if you get your first 1,000 targeted clicks at a cost of $1 per click, then you'll be spending $10,000 on Google ads. To compare costs between different advertising platforms, think about how much it would cost to reach potential customers with traditional marketing methods like print or radio advertisements. A digital advertising campaign may seem expensive when compared to these traditional methods but when considering how many targeted clicks an ad campaign can generate, it's easy to see why Google ads are such a popular marketing tool among businesses today.

Precise Tracking & Reporting

Google ads can keep your business in the front of your customers’ minds with frequent performance updates. When you advertise on Google, there are many different tools that give you insights into how well your ads are performing and how much traffic they're getting. This allows you to make adjustments as needed to get the best results for your business. This is especially important for companies that often fail to see success with traditional advertising platforms like television or radio.

Increase Brand Awareness

Google ads are one of the most effective digital marketing strategies available. Using Google ads can also help with online branding and awareness building. The more people who see an ad, the more likely they are to come back again soon or buy from your store in the future. With these benefits in mind, it's no wonder why Google ads are so popular among businesses looking for ways to grow their brand's visibility online.

Capture more qualified leads and increase revenue with our Google Ads agency

If you're struggling to obtain qualified leads from your marketing efforts, Google AdWords offers the perfect solution. Advertising on Google allows you to target your customers in the most relevant and specific way. But although dubbed as one of the most effective digital marketing strategies, the success of Google Ads campaigns are far as their return on investment. For your online conversion rate and click-through rate to improve, for example, the relevance of your ad and landing page content must be optimized. However, the majority of business owners lack the time, technical expertise and tools required to maximise the returns on their Google Ad campaigns.

With our Google Ads agency, you will benefit from certified Google Ads specialists who will manage and constantly optimize your Google Ads campaigns. We can improve your Quality Score so that you are driving the most qualified visitors to your website. We use our extensive experience of delivering ads for small- to medium-sized businesses in a wide range of industries to help you achieve Google ad success. Get in touch today to receive professional help launching and managing your ads campaigns on Google from our Google Ads campaigns management services.

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