UNITED STATES
Potato Head Bali
Potato Head is a popular resort, beach club, and creative playground in Bali is renowned for its vibrant atmosphere, luxurious amenities, and innovative events. Catering to both locals and tourists, this destination offers a unique blend of relaxation and excitement, making it a top choice for those seeking an unforgettable experience. With a wide range of activities, events, and dining options, the resort aims to provide an exceptional experience that showcases the best of Bali's culture and lifestyle.
The resort faced several technical challenges with its website. The primary goals were to create a lightning-fast site suitable for average Indonesian internet speeds, ensure a mobile-first user experience as 70%-80% of visitors accessed the site via mobile devices, and optimize the site for search engines. Additionally, the website needed to be easy to maintain for different roles, reliable, secure, agile for future updates, and scalable. From a business perspective, the website also needed to be designed to improve customer acquisition, engagement, and booking conversion for their hotels, restaurants, activities, events, and more.
We addressed these challenges by providing comprehensive consulting and a paid-discovery service. Our approach included a detailed website audit, examining each page and feature to identify areas for improvement. We offered solutions for hosting and database management, backend and frontend optimization, and plugin selection to ensure security and scalability. Additionally, we created a sitemap to enhance navigation and search engine visibility. This strategic approach ensured the website was fast, mobile-friendly, easy to manage, and equipped to handle future growth, ultimately boosting customer engagement and booking conversions.
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