UNITED STATES
Villa Coco
Located only 300 metres away from Seminyak Beach, Villa Coco offers a serene retreat in one of Bali's most vibrant areas. Established in 1989, this private all-villa resort has evolved alongside Seminyak from a tranquil farming district into a bustling beachside paradise. Villa Coco's charm lies in its blend of traditional Balinese architecture and modern luxury, making it a sought-after destination for travellers seeking both relaxation and the excitement of Seminyak.
Villa Coco faced several marketing challenges, including a lack of established brand guidelines, which resulted in inconsistent marketing materials. The luxury villa’s social media presence on Instagram and Facebook was managed with limited resources, leading to sporadic and unstrategic postings. While its Google Ads campaigns for cooking classes were successful, this Bali villa struggled to target the right customer base, predominantly in Australia. Additionally, Villa Coco was looking to improve its SEO and explore marketing on platforms beyond Instagram and Facebook to reach a wider audience.
We focused on addressing these challenges by first developing comprehensive brand guidelines, establishing a consistent look with the new blue color scheme. By creating a dedicated social media strategy, we enhanced its presence on Instagram and Facebook, ensuring regular and engaging content. We then expanded its advertising efforts beyond Google Ads, optimizing campaigns to better target the Australian market. We improved its SEO by leveraging reviews from booking.com to boost online visibility and indexed the website on Yandex to tap into the Russian audience. This campaign is still ongoing to continually increase the occupancy rates of the luxury villa.
Monthly avg Facebook post organic reach
Increased Instagram content interactions over one month
Increase in organic rankings within one month
Increase in website views in one month
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