SEO Services for Insurance Broker

How did we help a Sydney-based trade credit insurance firm optimize its digital presence?

Niche Trade Credit

SEO Services - Niche Trade Credit

About

Niche Trade Credit (NTC) is a leading Australian firm specialising in trade credit insurance solutions. With over 30 years of experience, NTC has become a trusted partner for businesses, offering comprehensive services in credit insurance, debt collection and recovery, and export and political risk insurance. NTC’s expertise helps safeguard businesses against bad debts while enhancing credit management capabilities.

Website

Niche Trade Credit

Social Media

Our Digital Marketing Services

Digital Marketing Challenge

Niche Trade Credit had a split digital setup: a fast-loading front-end using Jamstack and a blog hosted on Amazon with WordPress. This setup raised concerns about site speed and SEO performance, especially on the blog pages. It's needed to improve the website’s user experience, create a new landing page, and optimize SEO efforts. Additionally, Niche Trade Credit wanted to enhance its social media presence by setting up a new Facebook page and optimizing the LinkedIn page and Google Business Profile.

Our Digital Marketing Solution

To dominate the local insurance broker’s market we implemented our location-based marketing Top4 to achieve a competitive advantage in the local market. We optimized the website's UI/UX, ensuring it's responsive across all devices and loads quickly. SEO issues on the blog pages were fixed, with keyword-rich content added, along with optimized Meta tags, image alt texts, and headings to boost search engine rankings. We also published one new SEO-enhanced article per week, shared across the blog, Top4 Local page, LinkedIn, and Facebook. Additionally, we optimized the Google Business Profile and set up a new Facebook page to ensure consistent engagement across all platforms.

43%

Increase in organic rankings within a month

90%

Increase in the number of visitors in LinkedIn within a month

200%

Increase in the number of followers in LinkedIn within a month

100%

Increase in Facebook reach within a month

Google My Business Management, SEO, Social Media Management, |

Local marketing is used primarily by small businesses with a single location or outlet. Having a complete digital strategy from a team of experts with more than 20 years of experience is the best way to get ahead of the competition. Get in touch and we’ll walk you through how to 10X your traffic, leads & sales with a proven online marketing strategy. 

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SEO Services - Niche Trade Credit

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