PT Balkan Gourmet Group
This restaurant blends authentic Balkan and Mediterranean flavors, offering a truly unique dining experience. Operating in Tangerang, Jakarta, and Bali, the business serves delicious Balkan Shawarma while also providing franchise opportunities for aspiring entrepreneurs. With an ambitious goal to establish 20-25 franchise locations within a year, the restaurant is positioning itself as a fast-growing player in Indonesia’s food and beverage industry.
The restaurant faced challenges in developing a clear marketing strategy to promote its franchise opportunities. While their food was highly praised, their online visibility was not strong enough to attract potential franchisees. Their website needed SEO improvements to increase search engine rankings and visibility in key target regions, including Tangerang, Jakarta, and Bali. Additionally, they lacked a comprehensive plan for targeting specific audiences interested in franchise opportunities and building their online presence.
We began by listing the restaurant on our location-based marketing platform to boost local visibility and enhance search rankings in key areas like Tangerang, Jakarta, and Bali. Next, we conducted a full SEO audit to identify areas for improvement and optimized the website with targeted keywords like “Balkan Shawarma franchise” and “Mediterranean franchise in Indonesia.” To support their franchise expansion goals, we developed a content strategy featuring blog posts and pages highlighting the benefits of their franchise program. These efforts positioned the restaurant as a leader in its niche and attracted more franchise inquiries.
Increase in website impressions within a month
Increase in URL Clicks within a month
Growth in URL CTR within a month
Improvement in Average Position within a month
At Top4 Technology + Marketing, we are constantly improving our skills to ensure we deliver the best marketing strategies that produce real results for your business.
From SEO and content marketing to social media and paid ads, our team is ready to assist you!
Our free strategy calls require no more than 45 minutes of your time. Use the form above to select a good day and time to chat!