Scotland's Property Buyers
The Scotland-based real estate developer specializes in residential and commercial property transactions and project management, handling everything from apartments and houses to HMOs and complex conversions. A family-focused business based in Glasgow, they are rooted in fairness, integrity, and honesty, treating every client with respect, discretion, and transparency.
The real estate market in Scotland is highly competitive, often referred to as a “red ocean.” Scotland’s Property Buyer faced the challenge of standing out in this crowded space. Their website was new and required extensive optimization to improve content for search engines and user engagement. They also needed to establish a stronger presence on social media platforms and enhance their Google Business Profile (GBP) to increase visibility and attract more clients.
We started by listing their business on the Top4 platform to boost local visibility. Then, we optimized their new website from the ground up by conducting in-depth keyword research and adding high-quality, SEO-friendly content to every page. We also created new social media accounts on Facebook, Instagram, and LinkedIn, managing consistent and engaging posts to connect with their target audience. This comprehensive strategy helped the real estate developer build a strong online presence and effectively compete in Scotland’s challenging real estate market.
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