UNITED STATES
Wrap Station
A local automotive paint protection business based in Jakarta specialises in installing Paint Protection Film (PPF) and colour change vinyl wraps on cars. Known for its expertise and quality service, Wrap Station caters to a wide range of car enthusiasts and vehicle owners looking to protect and personalise their cars.
The automotive paint protection specialist faced several key challenges in its digital advertising efforts. Firstly, managing multiple advertising platforms, including Google Ads and Facebook Ads, was overwhelming for the business. It was unsure if its campaigns were performing well and if the car wrap installer had been making the most of them. Secondly, integrating these platforms with its website was technically difficult, especially when it came to installing and using Facebook Pixel for tracking and analytics. The local auto paint protection business also struggled with collecting and using data from Google Ads, Facebook, and Instagram for remarketing purposes. Furthermore, the business needed high-quality leads and wanted to monitor its ranking positions in search results. These challenges led them to seek comprehensive monthly marketing services to improve its overall digital strategy.
To address these challenges, we provided comprehensive marketing ads management services. We launched new campaigns with adjusted objectives, optimised bid strategies for conversion, and conducted thorough keyword research. We also analyzed competitors in the auction and researched target market behavior and demographics. We created A/B test ad sets and ads, copying successful sales audiences, and optimized Google Ads for better performance. Additionally, we optimized its website and Google Business Profile to further enhance its online presence. This holistic approach ensured effective data collection for remarketing, improved campaign performance, and provided quality leads, ultimately helping the company track its ranking positions and achieve its marketing goals.
Increase in CTR from previous period
Reduce in meta ad spend by
Avg Facebook post reach over 4 months
Increased Instagram content interactions over 4 months
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