Evolving Social Media Trends: Gen Z on Facebook, Boomers on TikTok for Increased Audience

Blog / Digital Marketing

Are you noticing a shift in social media trends? You're not alone. Recently, platforms like Facebook and TikTok have seen notable changes in their user demographics. For local businesses and franchise owners, understanding these changes can be pivotal. While Facebook is attracting a younger audience, specifically Gen Z, TikTok is seeing an increase in Boomer users. This unexpected shift challenges traditional notions of social media preferences and offers new opportunities for businesses aiming to reach diverse age groups. So, how can you leverage these evolving trends to benefit your business?

Understanding What Social Media Gen Z Prefer

Gen Z, often regarded as digital natives, typically prefer platforms that offer a dynamic and visually engaging experience. Facebook's recent appeal to Gen Z might seem surprising, but consider the evolving features that have made it more engaging for younger audiences. For example, Facebook's Stories, Groups, and Marketplace features provide interactive ways to connect and exchange ideas. Moreover, the integration with Instagram, another favourite among Gen Z, has contributed to Facebook’s allure.

Gen Z values authenticity and creativity. The interactive nature of Facebook's new tools offers endless possibilities for creative expression, making it more appealing to them. For local businesses, this means creating content that resonates with this demographic can boost engagement. Think community-driven posts, vibrant visuals, and authentic stories. These elements can set the stage for more meaningful interactions.

What Social Media Do Boomers Prefer?

Traditionally, Boomers have leaned towards platforms like Facebook for connecting with family and friends. However, recent trends indicate that TikTok is becoming increasingly popular among this demographic. Contrary to the quick, quirky videos primarily associated with Gen Z, Boomers are finding their niche on TikTok with content that ranges from cooking tips to DIY projects and travel adventures.

TikTok’s algorithm is designed to surface content that aligns with individual interests, allowing Boomers to tailor their feeds to their preferences. For businesses and franchises, this provides an opportunity to create targeted content that appeals to Boomers' tastes. Informative and recreational videos can capture their attention and expand your audience base.

Why the Shift in Social Media Preferences?

One reason for this shift is the broadening utility of these platforms. As TikTok matures, its content diversity has broadened, making it attractive to an older audience. Similarly, Facebook has adapted its features to cater to the tastes of younger users. This versatility is a win-win for both platforms, leading to an increased audience for each.

For local businesses and franchise owners, staying ahead of these trends is essential. Understanding what social media platforms different age groups prefer allows you to tailor your marketing strategies more effectively. For instance, leveraging TikTok’s growing Boomer audience with relevant content can create new engagement avenues. Conversely, harnessing Facebook’s appeal to Gen Z can help attract younger customers.

Impact of These Trends on Local Businesses

These shifts in social media preferences create a dynamic landscape for local businesses and franchise owners. Reaching an increased audience across different age groups can drive brand awareness and customer loyalty. For instance, Facebook’s integration with Instagram and its powerful ad tools can be instrumental in targeting Gen Z, while TikTok’s engaging format can draw in Boomers.

To maximise these opportunities, consider diversifying your content strategy. Use a mix of short, engaging videos for TikTok and community-focused posts for Facebook. Encourage user-generated content to build authenticity and trust. Additionally, employ targeted advertising to reach the right demographic with the right message, increasing your chances of engagement and conversion.

Conclusion

The landscape of social media is continuously evolving, with Gen Z gravitating towards Facebook and Boomers finding a new home in TikTok. For local businesses and franchise owners, this presents a unique chance to broaden their reach and engage with different age groups effectively. Understanding these trends and adapting your social media marketing strategy accordingly can lead to significant online success. Take advantage of the shifting tides in social media preferences and connect with your audience where they are most active.

At Top4 Marketing, our expertise can help you craft a local marketing plan that aligns with your business goals and local community needs. Let us assist you in maximising your online strategy. Visit Top4 Marketing blog for more insights to elevate your business to new heights. Contact us today and start your journey towards local marketing success.