Social media marketing can provide a number of benefits for your franchise business. One of the most obvious benefits is that you’re able to reach a more diverse customer base. It’s not just about reaching customers in your target geographic location. With social media, you can reach customers across the country. This will allow you to grow your customer base and generate more revenue for your company.
Another benefit is that it allows people to connect with your brand on a personal level. Traditionally, advertising has been impersonal at best. With social media, you have the opportunity to interact with potential customers on a personal level. You can create engaging content that will help them get to know who you are and what you do better than traditional advertising efforts ever could. And because people feel a personal connection with your brand, they’ll be more likely to shop from or work for your company in the future.
Social media provides a great tool for customer support. Once you manage to engage with both your potential and current customers, the next challenge would be to manage your online reputation. It’s completely natural for any business to receive feedback from their customers, whether it’s positive or negative. The most important thing here is how you deal with this feedback so it doesn’t affect your multi-location business negatively. Customer engagement is a key component of a successful social media strategy so you should outline how to respond to feedback and queries across your multi-location business. This way you can ensure great customer experiences.
No matter your goals may be, our franchise social media marketing services can help your multi-location business grow! It doesn't matter if you're looking to increase your audience by 20 percent within the next six months, or if you're just trying to market your business across social media, you can count on our social media services. Our franchise social media marketing agency has helped a Sydney-based multi-location pizzeria extend its digital footprint within several months of launching a new location. Check out our full list of deliverables and pricing for our social media marketing services or reach out to our social media strategists to get a free social media marketing consultation.