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As a real estate agent or agency, you know how important it is to get your listings and services in front of the right people. After all, the more potential buyers and sellers you can reach, the more successful your business will be. One of the best ways to reach those potential clients is through Google Ads, the advertising platform offered by the world’s largest search engine. In this article, we’ll take a closer look at how Google Ads can benefit your real estate business and guide you through the process of setting up and running your own campaigns.
What is Google Ads?
Before we dive into the specifics of using Google Ads for real estate, let’s take a quick look at what the platform is and how it works. At its most basic level, Google Ads is a pay-per-click (PPC) advertising platform that allows businesses of all sizes to create and run ads that appear at the top of Google search results and on other websites across the internet.
When you create a Google Ads campaign, you’ll choose the keywords that you want your ads to appear for, set a budget for your campaign, and then create the ad itself. Your ad will then be shown to people who search for those keywords on Google, and you’ll only pay when someone clicks on your ad.
Benefits of Google Ads for Real Estate
So, why should real estate agents and agencies consider using Google Ads? Here are just a few of the benefits:
Targeted reach: One of the biggest advantages of Google Ads is the ability to target your ads to specific demographics and geographic areas. This means that you can reach the people who are most likely to be interested in your listings and services, rather than wasting ad spend on people who have no need for real estate.
Cost-effective: Google Ads is a pay-per-click platform, which means that you only pay when someone clicks on your ad. This can make it a much more cost-effective way to reach potential clients than traditional advertising methods like print or television ads.
Measurable results: With Google Ads, you can track the performance of your campaigns in real-time, which allows you to see exactly how many people are clicking on your ads and how much it’s costing you. This can help you optimize your campaigns and make sure that you’re getting the best possible return on your investment.
Brand awareness: Even if someone doesn’t click on your ad, they’ll still see your brand and listings when they search for related keywords, which can help to build brand awareness.
How to Set Up a Google Ads Campaign for Real Estate
Now that you know some of the benefits of using Google Ads for real estate, let’s take a look at the steps you need to take to set up your own campaign.
1. Set up a Google Ads account
The first step in setting up a Google Ads campaign is to create a Google Ads account. You can do this by visiting the Google Ads website and following the prompts to create a new account.
2. Choose your campaign type
Once you have a Google Ads account set up, you’ll need to choose the type of campaign you want to run. For real estate, the most relevant campaign types are Search and Display.
Search campaigns are ads that appear at the top of Google search results when people search for certain keywords. These are the most common type of Google Ads campaigns and are a good choice for real estate agents and agencies looking to reach potential buyers and sellers.
Display campaigns, on the other hand, are ads that appear on other websites across the internet.
3. Set your targeting options
Once you’ve chosen your campaign type, you’ll need to set your targeting options. This is where you’ll specify the demographics and geographic areas that you want your ads to be shown to. For real estate, it’s important to target people who are likely to be in the market for buying or selling a home. Some options you can consider are targeting by location, age, income, and homeownership status.
4. Choose your keywords
The next step is to choose the keywords that you want your ads to appear for. These are the words and phrases that people will use when searching for properties or real estate services. It’s important to choose keywords that are relevant to your listings and services, but also to not choose keywords that are too broad or competitive. You can use Google’s Keyword Planner tool to help you research and choose the best keywords for your campaign.
5. Create your ad
After you’ve chosen your keywords, it’s time to create your ad. This is where you’ll write the text and choose the images or videos that will be used in your ad. It’s important to make sure that your ad is attention-grabbing and includes a clear call-to-action, such as “Call now to schedule a viewing” or “View our listings now.”
6. Set your budget
The final step is to set your budget for the campaign. With Google Ads, you can set a daily budget or a total budget for the campaign. It’s important to set a budget that you’re comfortable with and that allows you to reach your target audience without breaking the bank.
Google Ads for Real Estate: Conclusion
Google Ads can be a powerful tool for real estate agents and agencies looking to reach potential clients and grow their business. With the ability to target specific demographics and geographic areas, Google Ads allows real estate professionals to effectively promote their listings and services to the people most likely to be interested in them. By following the steps outlined in this article, you can set up and run your own Google Ads campaign and start seeing results in no time. Remember to always measure your campaign performance and optimize it for better results.
Michael Doyle
Michael is a digital marketing powerhouse and the brain behind Top4 Marketing and top4.online. His know-how and over 23 years of experience make him a go-to resource for anyone looking to crush it in the digital space. To get the inside scoop on the latest and greatest in digital marketing, be sure to read his blog posts and follow him on LinkedIn.
