Guide to Social Media Image Size [Updated 2023]

Most people agree that visuals are the most effective way to capture attention on any social platform.

Social media is the best marketing tactics.

We can’t deny that we like to scroll through posts looking at the pretty pictures.

It would be awesome if all social media platform requires the same image sizes, but the reality is not.

The good news is, here are the most popular social image sizes so our visual will not get weirdly cropped or scaled to a pixelated hot mess and look great on every social platform.

Hope this guide makes it easier to know how to size the images to look the best for our social posts and audience.

FACEBOOK

Facebook is one of the best places to reach B2B prospects and arguably the most complicated of social media photo sharing due to the sheer number and variations in the different types of displays.

It’s important to decide ahead of time which image we’re using where (and why). For example, our Facebook cover photo is much bigger than most other images we can share on the site – but it’s only accessible via our page, so this would be a good place for more descriptive brand imaging, information, etc

• Profile Photo: 180 x 180 (displays at 170 x 170 on desktop)
• Cover Photo: 820 x 312 (minimum of 400 x 150 – anything else will be stretched to fit)
• Shared Photo: 1200 x 630
• Shared Link Preview Photo: 1200 x 628
• Event Photo: 1920 x 1080

INSTAGRAM

Instagram will size down almost everything we post, but it’s important to stick to the above dimensions to ensure high resolution and quality.

It’s a great place to showcase the personality behind our brand – whether it’s introduction videos, customer testimonies, or a quick showcase of our products, if it’s eye-catching and dynamic, our prospects will pay attention.

• Profile Photo: 110 x 110
• Shared Photo/Video: 1080 x 1080 (appear as a thumbnail on your profile at 161 x 161)
• Shared Stories: 1080 x 1920 (minimum 600 x 1067, max of 4 GB)

While Instagram may not seem important to many B2B companies, it’s a great place for technology and visual/experience-based companies to target buyers—especially if we want to target a younger audience through the short videos, stories, and an emphasis on visual marketing.

YOUTUBE

YouTube is a platform to show what our company does, the best place to showcase and organize all our videos.

It’s a great place to connect with our fan base, with over 1 billion unique users each month.

Whether it’s a tutorial “how to,” a client testimony, a webinar, a competitor comparison video, or creative videos.

• Channel Profile Photo: 800 x 800 (displays at 98 x 98)
• Channel Cover Photo: 2560 x 1440
  • Display Sizes:
    • Tablet: 1855 x 423
    • Mobile: 1546 x 423
    • TV: 2560 x 1440
    • Desktop: 2560 x 423
  • Video Uploads: 1280 x 720 (minimum for HD) with a 16:9 aspect ratio

TWITTER

Twitter is an excellent platform to have conversations with our prospects, customers, and partners.

It’s also a great place for prospects to ask questions and get a feel for our company’s personality

We can use hashtags, relevant trending topics, and links to drive traffic to our website or other social media platforms.

• Profile Photo: 400 x 400 (displays at 200 x 200)
  • Because it displays so much smaller on the timeline and the “Who to Follow” pages, be sure to keep this one very simple – usually, just a condensed photo of your logo will do or even better, create a recognizable icon for your brand.
• Header Photo: 1500 x 1500
• In-Stream Photo: 440 x 220 (can include up to 4 images per tweet)
  • These images do not always appear in full while in-stream, but they can be expanded so should remain high resolution if possible.

LINKEDIN

LinkedIn is a great place for finding good, quality leads, engaging and educating prospects and driving traffic to our website.

LinkedIn can also be an excellent opportunity to showcase our company’s culture and personality via videos, blogs, and photos.

• Company Logo Image: 400 x 400 (minimum of 200 x 200, max of 10 MB)
• Company Cover Photo: 1536 x 768 (minimum of 1192 x 220, max of 4 MB)
• Company Banner Photo (below the logo): 640 x 220 (max of 2 MB)
• Shared Photo: 1200 x 1200 for desktop, 1200 x 628 for mobile
• Shared Link Preview Photo: 1200 x 628

This list is not exhaustive of all the social networks we can use to promote the business.

Creating clean and concise images, and being familiar with each social site before we post, will help us stay on brand and deliver captivating content.

Not sure how to promote your brand on any of these sites? Need creative, compelling images and posts? Lacking quality content to help drive awareness and traffic? Let us help! Contact us today for expert advice on social media marketing and social media campaigns.

Michael Doyle

Michael is a digital marketing powerhouse and the brain behind Top4 Marketing and top4.online. His know-how and over 23 years of experience make him a go-to resource for anyone looking to crush it in the digital space. To get the inside scoop on the latest and greatest in digital marketing, be sure to read his blog posts and follow him on LinkedIn.